The event attracted an audience of 291 thousand people last Sunday, representing a growth of 9.25% compared to 2023, even without the presence of Brazilian drivers in the competition
The event, held on a 4,325-meter runway, had a significant economic impact on the city, totaling R$1.96 billion, according to data from (FGV). The event attracted an audience of 291 thousand people, representing a growth of 9.25% compared to the previous year, even without the presence of Brazilian drivers in the competition. People, mostly from outside the capital, spent amounts ranging from R$465 to R$26 thousand to watch the race. Each real invested by visitors generated a return of R$6.99 to the local economy, resulting in a collection of R$282.4 million in taxes, an increase of 9.5% compared to 2023.
The event, which should remain in São Paulo until at least 2030, also provided the public with various experiences, including DJ performances and tributes to the icon Ayrton Senna. Average spending per tourist was high, with estimates indicating that each visitor left around R$4,689 in the city during the four days of festivities. Gastronomy stood out as the item most appreciated by tourists.
Furthermore, the hotel occupancy rate in the week leading up to the race reached 89.75%, highlighting the high demand for accommodation during the event. Another relevant fact is the growing interest of the female public in Formula 1. Currently, 51% of the 25 million Brazilians who follow the competition are women. Broadcasting the race, which reaches more than 180 countries, also plays a crucial role in promoting São Paulo as a prominent tourist destination, increasing the city’s visibility on the international stage.
*Report produced with the help of AI
Posted by Luisa dos Santos
