Survey of 126,000 people asked how much people plan to spend at the end of November
Research carried out with 126 thousand people across the country shows that the majority intend to spend R$ 201 a R$ 500 on Black Friday, which takes place on November 29th. This was done at Banco24Horas ATMs, from August 19th to September 6th, 2024.
Below is how the survey participants responded:
- intend to spend up to R$50 – 17% of respondents;
- intend to spend from R$51 to R$100 – 9,8%;
- intend to spend R$101 a R$ 200 – 9,4%;
- intend to spend R$201 a R$ 500 – 23,6%;
- intend to spend R$501 a R$ 1.000 – 18,5%’;
- intend to spend more of R$ 1,000 – 21%.
Food and electronic products are the most desired by respondents, cited by 18.2% and 18.1%, respectively; followed by household items (15.3%), clothing (7.4%), hygiene and beauty (7.2%), drinks (2.8%) and travel (2.5%).
For Tiago Aguiar, executive superintendent of products, new businesses and marketing at TecBan, owner of Banco24Horas, the research shows that the date can be taken advantage of by people from different income brackets.
“The research shows that, regardless of the region and the products and services chosen, consumers are aware of the date, which, in addition to attractive discounts compared to other periods on the calendar, also surprises with flash offers that fit different budgets”stated Aguiar.
Read more about Black Friday:
With information from .
