Agreement with IBM aims to improve fan experience with digital solutions from 2025
announced a strategic partnership with on Thursday (07.nov.2024). The agreement will begin on January 1, 2025, with the technology and consultancy company, aiming to transform fan engagement through digital solutions.
The partnership focuses on improving fan interaction with the sport. To achieve this, cutting-edge technologies will be used, offering unprecedented experiences and greater digital accessibility. IBM will act as a Premium IT Consulting Partner for Scuderia Ferrari HP. The company will bring its experience to the development of these solutions.
“We are proud to launch this partnership with IBM, one of the world’s most prestigious technology and consulting companies. Our two companies share values such as the pursuit of excellence and the desire to always push the limits in our respective areas of activity”stated Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari.
In turn, Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM, highlighted the importance of technology in Formula 1. “In Formula 1, seconds matter, whether on the track or off. Scuderia Ferrari HP’s ability to quickly deliver world-class insights from its abundant data will only be possible with the benefit of technology.”said Adashek.
The partnership aims to connect brands with younger audiences. To achieve this, new technologies will be applied with the aim of promoting a sustainable and inclusive digital future.
