Those who wish to continue watching without advertising interruptions will have to pay R$44.90 per month
announced that the basic plan, which allowed users to watch content without ads for R$25.90, will be discontinued. From December 25th, subscribers to this plan will automatically be migrated to a standard one, with ads, which has a monthly cost of R$20.90. This new plan offers superior image quality, with 1080p resolution, in addition to allowing access on up to two screens simultaneously.
For those who wish to continue watching without advertising interruptions, it will be necessary to opt for a more expensive plan, which costs R$44.90 per month. Netflix introduced the ad-supported model in October 2023 as part of a response to unsatisfactory financial results recorded in 2022. Since implementing this new format, the platform’s shares have seen a significant increase of 175%.
This decision to eliminate the basic plan comes as a reflection of Netflix’s strategy to adapt to market changes. The company thus seeks to reverse the downward trend in the number of subscribers and improve its financial performance.
Published by Felipe Dantas
*Report produced with the help of AI
