On Wednesday (6), Brazilian fans of the category were able to celebrate the return of a Brazilian to the fixed grid of the category from next season
The newest Brazilian in Brazil, he is slowly becoming known to the general public. This week, searches for the 20-year-old driver on Google skyrocketed, with a 10-fold increase in Brazil between Tuesday and Wednesday, precisely the day he was announced as the starter for the 2025 F-1 season.
In total, according to Google numbers, the growth was an incredible 890% from one day to the next. In the last seven days, searches for the Brazilian’s name rose 1,540%, that is, they grew 16 times in this period.
On Wednesday (6), Brazilian F-1 fans were able to celebrate the return of a Brazilian to the category’s fixed grid starting next season. Sauber, in partnership with Audi, confirmed Bortoleto in the championship, forming a pair with the German Nico Hulkenberg. Brazil has not had a starting driver in F-1 since 2017, the last season of . Bortoleto has been emerging year after year in the world of motorsport. In 2023, he shone by becoming the first Brazilian F-3 champion. This year, he leads and is the favorite for the F-2 title, in a meteoric rise.
It is no coincidence that his name was searched in at least 37 countries around the world in 2024. According to data from Google Trends, Brazil, Paraguay, Argentina, Portugal and Hungary lead the world ranking of search interest for Bortoleto. The most frequently asked question involving the pilot is: “Where was Gabriel Bortoleto born?” The Brazilian also generated other curiosities. “Who is Gabriel Bortoleto’s father?”, “Which team does Gabriel Bortoleto support?”, “Is Gabriel Bortoleto from Osasco?” and “Is Gabriel Bortoleto related to Senna?” are other common questions in the search system.
The young man was born in a hospital in São Paulo, but lived with his family in Osasco before moving to Italy, still in childhood. Bortoleto is not related to the idol. And your father, Lincoln Oliveirais one of the shareholders of the group that currently controls Stock Car – he will be the CEO of the competition in 2025. Regarding football, the driver does not usually follow the sport and does not have a favorite team.
Interest in the Brazilian also boosted F-1. Searches for the category doubled in Brazil compared to the last five years with the previous period. Among the main questions are “How much does a Formula 1 car cost?”, “How much does a Formula 1 driver earn?” and “What time is the Formula 1 race?”.
Among national drivers, searches have Senna as champion in Brazil since the beginning of the historical Google Trends series, in 2004. Rubens Barrichello and Felipe Massa were in 2nd and 3rd place, respectively. Then come, in order, Rubens Barrichello, Felipe Massa, Nelson Piquet and Emerson Fittipaldi.
*With information from Estadão Conteúdo
Published by Fernando Dias
