Financial institution will name the competition for the 7th consecutive time; 8 other championships also renewed
The financial institution renewed the naming rights agreement for and 8 other competitions from the (Federação Paulista de Futebol) for 2025. It will be the 7th consecutive time that the company has named Paulistão.
The list of the other 8 competitions that had their naming rights renewed includes the A2, A3 and A4 series, the men’s and women’s Copa São Paulo de Futebol Júnior, the 2nd division, and the Copa Paulista.
Paulistão Sicredi 2025 will be launched on Tuesday (12.Nov.2024). On that occasion, the clubs will meet their opponents for the 1st phase of the tournament.
“The renewal of this partnership further strengthens our connection with São Paulo, which has become the focus of Sicredi’s expansion in recent years. In 2016, we opened our first branch on Av. Paulista, a milestone for Brazilian credit cooperatives. At that time, we had 100 agencies throughout the State and, by the end of 2024, we will have reached the 400 mark”said Rogério Leal, communications and marketing manager at Central Sicredi PR/SP/RJ.
Sicredi also informed that the partnership with the São Paulo Football Federation includes:
- actions during games;
- exclusive content on social networks;
- ticket distribution;
- traveling caravan with the Paulistão cup, which will travel to more than 10 cities in the interior of São Paulo.
“We see football, the most popular sport in the country, as an excellent opportunity to increase our brand recognition. Continuing this partnership with the FPF, supporting everything from the youth categories to the men’s and women’s tournaments, is a source of immense pride for us”, Leal said.
The São Paulo Football Federation also celebrated the renewal of the partnership.
“More than a sponsor, Sicredi is a partner, encourager and essential for the success of football in São Paulo”said Bernardo Itri, vice-president of communications and marketing at FPF.
