The lifeless bodies of Miguel Bordeos, president of SPB, Mercadona’s supplier company under its Bosque Verde and Deliplus brands, and the founder of the Luanvi sports brand, Vicente Tarancón, appeared this Sunday, as confirmed by sources from both companies. The businessmen had been missing since last Tuesday, October 29, when the flood occurred in Valencia as a result of the damage. Both were that day near the town of Cheste, where they had gone to eat with two other recognized figures from the Valencian business world: the economist and former general director of the EDEM business school Antonio Noblejas and José Luis Marín, owner of the Mas schools Camarena (21st Century Schools).
The four businessmen, all in the close circle of the , had met that day to eat at the La Orza de Ángel restaurant, in Chiva, one of the closest municipalities, close to Cheste. The last time the family members knew about them was after 5:30 p.m. and it is unknown if they had traveled in the same vehicle to the area, where they were surprised by the torrential rains.
That day, the families of Tarancón and Noblejas launched a disappearance alert through the SOS Desaparecidos platform, where details were given for their possible location in the Cheste area. At the moment, the whereabouts of José Luis Marín and Antonio Noblejas are unknown.
Bordeaux, 74, was one of the most recognized business figures in Valencia. In addition to being the head of the SPB family business with 45 years of experience, he founded Cleanity, a company specializing in industrial cleaning and disinfection. He held the vice presidency of the , as well as the presidency of the Association of Detergent and Cleaning Products Companies (Adelma) and the Chemical and Environmental Association of the Valencian Community (Quimacova).
“Their role in these institutions was fundamental to consolidate the growth and development of the industry in our region and throughout the country, always promoting responsible, innovative and sustainable practices,” SPB emphasizes in a statement, which has highlighted its “closeness” and “commitment to your team.” Likewise, it was part of the Business Federation of the Spanish Chemical Industry (Feique), the plenary session of the Chamber of Valencia and the
Tarancón, 72, founded Luanvi in the early 70s with his brothers José Luis and Antonio. The textile firm, based in Paterna, is one of the best known in Valencia and Spanish sport, as it has equipped football clubs in its native region, such as Valencia CF, Villarreal and Levante, but also in other places. from the Spanish geography, such as Real Zaragoza, Granada, Tenerife, Deportivo Alavés or the Jaén Paraíso futsal team. Its brand has also extended to other disciplines such as basketball, by sponsoring Valencia Basket, owned by Juan Roig, as well as the Valencia and Malaga Marathon and the Spanish Volleyball Federation.
Luanvi skyrocketed its income in 2023 thanks, in large part, to the agreement it signed with the North American company New Balance to be its official distributor of the category. Teamwear until 2025 in Spain, Portugal and Andorra.
