Link printed on the “Wicked” product box directed users to an adult content website; Toy is made for children aged 4 and over
Barbie, creator of Barbie, published an apology after a printing error on the packaging of its Wicked dolls was identified by consumers. The link printed on the box that was supposed to direct to the official website of the film adaptation led to an adult content page.
“We deeply regret this regrettable error and are taking immediate action to remedy it. Parents are advised that the incorrect and misprinted website is not appropriate for children.”the company said in a statement sent to .
Mattel advised people who purchased the doll with the wrong packaging to discard or hide the link on the box. The toy is made for children ages 4 and up and costs $24.99 to $39.99.
The company is also removing the product from some retailers’ stock and has temporarily suspended online sales of the collection, which .
Based on the famous Broadway musical about “Magical of OZ”the film “Wicked” . The film adaptation stars singer Ariana Grande, who will play the character Glinda, and actress Cynthia Erivo, who will play the villain Elphaba.
Watch the film trailer (2min28s):
