The Spanish supermarket chain Mercadona continues to score points in the cosmetics sector with the launch of a new makeup collection, in line with its objective of offering affordable quality products that can compete with luxury brands, but at much more economical prices. With prices starting at R$3.75, the new line promises to attract consumers who seek to combine quality with a reduced price.
Under the Deliplus brand, known for its affordable and effective cosmetics, this new collection is presented as “Special” and includes a wide range of 12 products that aim to cover all the needs of a complete beauty routine. From foundations that offer light, natural coverage to pigmented eye shadows for bolder looks, the range covers options for different styles and occasions.
With prices between 3.75 and 10.40 euros, this collection is positioned as a tempting choice for those who value makeup products that, despite being affordable, do not compromise on quality. This is, in fact, one of the bets that has allowed Mercadona to attract the attention of consumers looking for more economical alternatives that meet the aesthetic needs of a modern beauty routine.
Mercadona’s new line is another step in the democratization of the cosmetics sector, a trend that has been consolidated over the last few years, with increasingly accessible products, such as this makeup line, and ready to compete with traditional high-end brands, as explained to us.
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