New craze for Bonilla potato chips in sight: 4,000 units sold in four hours thanks to Oprah Winfrey | Gastronomy: recipes, restaurants and drinks

by Andrea
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“Believe me, I know about French fries. And it is worth investing in these from Galicia (Spain). They are fried in olive oil to make them slightly crispy. They are delicious on their own or, as food fans can imagine, snacksto spread in a sauce.” This is how Oprah Winfrey justified choosing them as one of the recommended products , which is published annually on these dates and was released on November 1. The argument must have sounded convincing because, As confirmed by the brand, in just four hours the 4,000 units available through the ABC program were sold out. View your deal.

It only took 15 minutes for the first 1,500 units to fly at $27.50 (about 26 euros at the exchange rate) per 275 gram can. A discounted price for the occasion, much lower than the usual price in the United States for this format—$55—and still far from 15.50 euros. The A Coruña company has not missed the opportunity to echo the mention on its Instagram account, in which those responsible claim to feel “very honored and grateful for this recognition.” In fact, in Bonilla a la vista, according to the marketing department, they learned about the election two months before it was made public and in order to be able to face the demand that was going to be generated they had to increase the workforce in Arteixo by 20 % and fry “double shift”.

It is not the first time that the popular A Coruña brand, whose origin dates back to a churrería opened in 1932, has experienced a moment of prominence and glory. It already happened in 2020, when these fries appeared in the Oscar-winning Korean film Parasites, although his fame is not arbitrary. The product is one of the favorites of some hoteliers and chefs at aperitif time. For Marta Vaquer, from Casa Mariol, they are the “mixture of artisanal, quality product, simple and honest image and with a special design” and she sees them as perfect combined with a pickled mussel or anchovy in vinegar and with a drink of vermouth. black that they themselves make and market. Alejandro García, , assures that they are a sublime bite with “the Ramón Franco pickled mussels” that they serve in the Valencian establishment.

However, French fries have not been the only Spanish product highlighted in Winfrey’s 2024 selection. Among the food and drink chosen is also the Flor de la Jara extra virgin olive oil of the picual variety. “You can practically taste a little piece of Spain in this olive oil, which comes from a third-generation olive grove. The owners, husband and wife, say it is excellent in salads or with focaccia to really savor its delicate spicy notes,” describes the presenter. Taking advantage of the mention, the firm—whose oil mill is located in the Montes de Toledo area, but which sells mainly in gourmet stores in New York—has decided to offer a discount on the purchase of the product that is marketed on its website. at 34 dollars, about 32 euros.

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