Caixa Econômica Federal announced the relaunch of “Savings”, mascots created in 2006 to encourage the opening of savings accounts, especially among children and teenagers.
The measure is part of the public bank’s strategy to encourage the redirection of resources to savings accounts, one of the main instruments for raising funds for real estate financing. The institution faces problems with funding to allocate resources to housing.
The savings account is one of the most traditional financial applications in the country; however, it offers low financial returns to investors.
After more than a decade off the air, the characters are back, with a new look and purpose, aligned with the bank’s strategies to strengthen relationships with its customers.
After more than a decade off the air, the characters return with a new look and clearly defined objectives aligned with the bank’s strategies to strengthen relationships with its customers.
Caixa also wants to encourage financial education
In addition to promoting savings deposits, the bank intends to use “Savers” as a financial education tool for young people. According to Caixa, the idea is to teach basic financial concepts from an early age, covering topics such as the importance of saving, financial planning and the first steps towards a more secure financial future.
Caixa also hopes that the campaign will stimulate the public’s rapprochement with the savings product, which, although it is still the largest source of financing for the bank’s real estate credit, has lost strength in recent years in the face of more profitable investment alternatives.
