Portuguese startup Bhout created the world’s first smart punching bag that will be present in the VIP area of the fight between veteran Mike Tyson and former YouTuber Jake Paul.
After winning several awards as an innovative product and attracting the attention of investors and customers, the Smart boxing bag from Bhout You have a golden opportunity to conquer the world.
The product that was born in a garage on the south bank of the Tagusas told by Bhout’s CEO, Mauro Frota, will be present in the VIP area of the boxing match between former YouTuber Jake Paul.
Tyson, uma boxing legend 58 years old, will return to the ring to face the former YouTuber in an event that is attracting great media attention.
The fight will be streamed live on Netflixexpected to have a worldwide audience of 500 million viewers. It will also be a huge stage for what is the world’s first smart bag.
Bhout smart bag costs 2300 euros
The bag is already used by major global figures in combat sports.
The concept was influenced by video gaming and fitness experiencesincluding a kind of game console that combines sensors with computer vision, artificial intelligence and automated learning.
For now, the product may not be very appealing to end consumers because it costs around 2.300 euros.
Uma “billion dollar company”
But Bhout’s business also involves clubs for combat sports. The company is “in advanced negotiations to open more than 500 clubs around the world“, as SIC Notícias found.
“It is not too bold to say that we will become a billion dollar company“, highlights Mauro Frota to the television channel.
“In the United States alone, fitness studios mixed with combat sports are already worth 10 billion euros per year“, analyzes Mauro Frota, predicting a glorious future for his company.
“It is not too bold to say that in the next five to ten years we will conquer 10 percent of that marketwhich means a value of around R$1 billion”, he concludes.
In 2023, Bhout was considered by Time magazine one of the best innovations of the year and managed to raise 10 million euros in investments, a notable value for the Portuguese reality.
Like Duolingo and Waze
The CEO of Bhout highlights the high customer retention capacityeven for those people who don’t like exercising, as one of the Portuguese brand’s greatest assets.
“Our session lasts 45 minutes, it is high intensityand those who do it think they are only doing 15 or 20 minutes. This makes customers come back and create this habit”, he highlights.
“We are to fitness what Duolingo is for anyone who wants to learn a language, or whatever Waze did with GPS”, adds Mauro Frota on SIC Notícias, highlighting that these brands “brought elements from the world of gaming, becoming leaders in their industry”.
