Smart ring fashion: how does it work, which brands have models and how much does it cost in Brazil?

After consolidating the smartwatches (or smart watches) in the taste of users, another accessory, more portable and with more restricted uses, has become fashionable: smart rings (smart rings). Companies like Samsung, Oura and Ultrahuman launched parts in a market with billion-dollar expectations.

A in July. The type product wearableor wearable, in free translation, is focused on analyzing and recording health data.

The idea is to rival Apple (), leader in the smart watch segment with its Apple Watch line.

The apple company, however, has not yet landed in this arena. Although rumors surround the possibility of a launch, the company has not yet made any official announcement on the topic.

Those who have really competed in this market with Samsung are two companies that are less known to the general public.

sold 2.5 million units by August 2024, according to Forbes. Its new model, the Oura Ring 4launched in October, doubled the number of sensors capable of capturing users’ physiological data, as well as new algorithms.

Although it sees a major competitor approaching in Samsung, the company is betting on its cutting-edge position. CEO Tom Hale stated in an interview with Bloomberg that the precision superior will continue to give your product an advantage.

“They were aiming for where we were two years ago,” he said. An independent study of 60 users found that the new Oura ring provided 30% more accurate readings for overnight blood oxygen data and 31% fewer gaps in measuring heart rates during sleep, according to the company.

This market also competes with Ultrahumana company that recently entered into a partnership with Verizon, a telecommunications giant in the United States, to sell its products, according to Forbes, a trend among providers.

According to Global Market Insights, the smart rings market was valued at US$210 million, with an expected growth of 24.1% in 2024. By 2030, it should reach US$1 billion.

For now, only Samsung officially sells its smart ring option in Brazil, for the far from modest price of R$ 3.324,05.

*Com Bloomberg

Ricardo Bellino from Ensina

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