For the first time in the history of the Miss Universe beauty pageant, the participants will be made up with Mexican products.
The Seytú brand will be in charge of providing the makeup for the 90 contestants who will compete this Saturday for the crown in Mexico City, thus consolidating an important milestone for the national beauty industry.
Kenya Vergara, who leads the cosmetics firm of the Mexican multi-level sales company Omnilife, highlighted in an interview with EFE that the achievement not only positions the products on a global stage, but also represents a victory for Mexico.
“It is the culmination of all the effort and work behind each product and what we do for the line, although we are not in all countries, regardless of the result of the contest, Mexico has already won,” emphasized the director of Global Communication and Marketing of the Mexican company.
Eight years of beauty innovation
Founded just eight years ago, but with experience in cosmetics manufacturing since 1997, Seytú has seen accelerated growth in the competitive beauty market.
The company has a production plant in Guadalajara, in the state of Jalisco, and its products are certified with the standards of regulators, such as the United States Food and Drug Administration (FDA).
Its product line has more than 130 references, from foundations and powders to eyeliners and lipsticks.
“We are very young, so also the timing (conjuncture) of Miss Universe is important, because it just arrives at a stage of maturation of the line and of growing and having a presence in many more places, we are eight years old, but the expertise It has been coming since 1997″, he celebrated.
Beautify your products for Miss Universe
For this year’s Miss Universe edition, the Mexican makeup and cosmetics brand has designed exclusive products, with a special touch, including glitter and brilliant finishes for the stage of the most important beauty pageant in the world.
“In general, the line has more than 130 products, but in this case we made some special products so that Miss Universe would have a special touch,” Vergara explained.
The Mexican businesswoman explained that her products will be visible, from brushes that will be distinguished with a purple color, to shadows, powders and mascaras, among others, to highlight the beauty of the participants.
In addition to makeup, Seytú has also accompanied the contestants with skin care products, consolidating its comprehensive beauty proposal, as shared by the executive, who also highlighted the effort to position itself even behind the scenes with makeup artists and a team committed to its formulas. .
Beautify without harming the planet
The executive emphasized that the Mexican company has opted for formulas free of parabens, sustainable and free of animal cruelty. (cruelty-free).
“It’s a lot of research, but we also take great care of our formulas so that they always have this extra quality of ingredients,” Vergara explained.
The face of the Mexican company stated that all products are also hypoallergenic and dermatologically tested, among other formulas that seek to provide sunscreens and various endeavors always in favor of health. (YO)
