The objective is to make national films available in online catalogues; project goes to CCJ for analysis
The CCDD (Communication and Digital Law Commission) of the Federal Senate approved on Wednesday (13.Nov.2024) a bill that allows the (Empresa Brasil de Comunicação), which operates the public radio and television channels of the Executive Branch Federal, distribute audiovisual content over the internet, including services streamingsuch as video platforms, with the aim of making national films available in online catalogues.
Authored by the senator (PT-RS), with a favorable report from the senator (Republicanos-RS), without changes to the text, the project goes to the CCJ (Constitution and Justice Commission) for analysis, which will have the final say. If approved in the Senate, the matter will still need to be processed in the Chamber of Deputies.
The proposal changes the so-called law of EBCwhich established the company and established the principles and objectives of public broadcasting services operated by the Executive Branch. In the new wording, one of the objectives of the EBC It becomes precisely the task of promoting partnerships and encouraging national audiovisual production, guaranteeing exhibition spaces, especially for regional and independent productions, also via the internet.
“I would like to thank the senators for supporting the work of public communication, which is independent of the means of dissemination. Historically, we are present in broadcasting and now is the time to have our space guaranteed in streaming”, celebrated the CEO of EBCJean Lima.
In justifying the project, Paim highlights the role played by internet video platforms in the population’s consumption habits, and the need to ensure that national, regional and independent production has guaranteed exhibition space for its promotion, as determined by the project itself. Federal Constitution.
“With the advancement of technology, streaming platforms and services have taken on the role that, until then, was reserved for television broadcasters. However, this is a mechanism under which neither producers, distributors, nor institutions responsible for complying with the provisions of art. 221 of the Constitution, which provides, among the principles of broadcasting, the ‘promotion of national and regional culture and encouragement of independent production aimed at its dissemination’, has effective capacity to ensure the distribution of national content”he argues.
Added: “In this context, there is nothing more natural than the State guiding its policies and means to ensure the same principle for the distribution of Brazilian audiovisual content, notably those financed with public resources from the Audiovisual Law and the Culture Incentive Law, via the internet”.
To give more momentum to the initiative, the bill includes public channels among the beneficiaries of 10% of the resources under the Contribution for the Development of the National Film Industry modality charged to telecommunications companies (Condecine Teles). This fee is currently intended only for community channels, universities and independent Brazilian programmers.
Created in 2008, the EBC was born to fulfill a precise constitutional function: to establish a communication network that would operate across all media (radio, television and internet) in a complementary manner to the private and state systems, serving solely the interests of society. The company’s mission is to bring knowledge, information and culture to the population of all ages, in all locations in the country, without political or commercial interference.
The public company currently has 8 vehicles, including TV Brasil, Rádio Nacional, Rádio Nacional da Amazônia, Rádio MEC, Agência Brasil and Radioagência Nacional.
With information from .