Artist brands have million-dollar exemptions through Perse

by Andrea
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Federal Revenue publishes the list of companies benefiting from the program, which will gradually end by 2027

Brazilian artist companies received million-dollar exemptions through Perse (Emergency Program for the Resumption of the Events Sector), created to promote the area after the pandemic. released a list of companies that had access to the benefit in 2024 until August (read the full list below).

Names include singers such as:

  • Ana Castela – the Boiadeira Music brand appeared with R$9.5 million. The artist was one of the most listened to in 2023;
  • Wesley Safadão – the company WS Shows, owned by the singer from Ceará, had R$7.8 million in benefits;
  • Rust – the singer de pagode brand appears with R$ 1.1 million;
  • João Gomes – one of the biggest names in piseiro had R$4.8 million;
  • Pablo Vittar – the drag queen brand benefited from R$ 724.6 thousand for the program;
  • Luisa Sonza – the company linked to the artist is listed as “SG11 & CIA. LTDA” with an amount of R$561.9 thousand.

O Poder360 checked the data on Perse with the business registration of brands in , a tax system that compiles corporate information on CNPJs (National Register of Legal Entities).

The use of the program by artists is not illegal if it was for the purpose of organizing events.

Below is the list of Perse beneficiaries from January to August 2024:

PERSE

The program was established through , seeking to ensure emergency and temporary measures for the events sector during the covid pandemic. Companies in the sector were at a standstill during the health crisis due to long periods in which gatherings were prohibited.

Help for companies occurs through debt renegotiation, compensation and tax exemptions.

The PT government was in favor of ending the benefit to increase revenue. The Minister of Finance, , defined the objective of balancing public accounts during the 4 years in office.

The impasse came to an end after much negotiation. The government managed to pass a law in Congress that determines the end of the benefit by 2026, with a limit of up to R$15 billion until the end of that period.

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