(Bloomberg) – Ford plans to eliminate another 4,000 jobs in Europe, deepening its downturn in a region where the transition to electric vehicles is losing momentum across the industry.
The reductions — which represent about 14% of Ford’s European workforce — will primarily affect operations in Germany and the United Kingdom until the end of 2027, pending consultations with unions and governments. The automaker also announced on Wednesday that it will reduce production of the Explorer and Capri electric models at its complex in Cologne, Germany.
Ford committed in early 2021 to drastically reshaping its business in Europe, saying it would become almost completely electric by the end of the decade. However, this transformation has not gone according to plan, with the company announcing at the beginning of last year that it would cut 3,800 jobs. Competitors, such as Volkswagen and Stellantis, in vehicle sales and governments’ retreat from support for EV purchases.
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“What we lack in Europe and Germany is a clear and unmistakable policy agenda to advance electric mobility,” said John Lawler, Ford vice president and chief financial officer, in a statement. He called for more public investment in charging infrastructure, significant incentives for electric vehicles and greater flexibility in CO2 emissions reduction targets, which the EU and UK are making more stringent from next year.
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