Staropolanka is the official water of the Polish National Team. The brand supports not only the first women’s and men’s national teams, but also the Polish men’s under-21 national team. The partnership also includes involvement in a number of other initiatives organized by the Polish Football Association, including activities aimed at popularizing sports among children and youth. Football players drink water from Uzdrowiska Kłodzkie during training camps and matches, and the branding of the Polish national team is present on the Staropolanka label. The cooperation also includes many promotional activities, and the brand logo is displayed, among others, in POS materials, during match broadcasts, but also on billboards and as part of common online communication. Woda Staropolanka accompanies press conferences with the participation of members of the national team.
– Football is the most popular sport in Poland, and national team games are very popular among Poles, regardless of age. Matches of the national team are always an opportunity for meetings and social integration, uniting fans regardless of club sympathies. We are extremely happy that we can participate in this phenomenon as a partner of the Polish Football Association. Last year was a period of an intense, comprehensive campaign during which we carried out many joint activities. Polish football players drank Staropolanka water, among others, during the Men’s European Championship in Germany and qualifying matches for next year’s Women’s European Championship. This is a great distinction for us – says Tomasz Pełyński, President of the Management Board of Uzdrowisko Kłodzkie SA-Grupa PGU.
– Cooperation with the Polish Football Association is an extremely important activity for us in the context of promoting sports and a healthy lifestyle. Therefore, we want not only to continue our partnership, but also to increase its scale. Such cross-sectional interest in national team matches allows us to reach both existing and potential customers in all age groups. We plan to expand our joint projects, among others, with additional activations in the form of competitions for fans, including children and youth. Of course, we also remain the exclusive supplier of water for national staff – adds Krzysztof Guglas, Vice-President of the Management Board of Uzdrowisko Kłodzkie SA-Grupa PGU.
– The relations of the Polish Football Association with the business world are one of the pillars of our strategy for the development and popularization of football in Poland. We are particularly pleased to announce that we are continuing and expanding the scope of our existing partnerships. This proves long-term, fruitful cooperation with which both parties are satisfied. Water is a basic and extremely important product for athletes. Appropriate hydration has a real impact on the results they achieve. That is why cooperation with the Staropolanka brand is of special importance to us. We are extremely pleased with the opportunity to continue our cooperation and we look forward to further joint ventures. – said Łukasz Wachowski, Secretary General of the Polish Football Association.
