Filmmaker José Padilha premieres this Thursday (21) at CasaFolha, the . He will teach “The art of telling stories”, the first time he offers an online course about his experience leading audiovisual productions.
“I’m super happy to be at CasaFolha”, says Padilha, director and screenwriter of hits such as , oea , da .
He joins 12 other great personalities who are already on the platform. There are names like Monja Coen, , former minister Pedro Malan, , and Bruno Gualano, professor at USP who knows what science knows about food and physical exercise.
All courses are available to subscribers at . Anyone who is already a subscriber to the newspaper does not need a new subscription; just upgrade under special conditions at .
In the filmmaker’s classes, he goes through all the stages of an audiovisual production, from planning the filming to launching the work. He teaches, for example, how he develops his scripts, what his creative process is like and how he creates remarkable characters like Captain Nascimento, from “Tropa de Elite”.
It also teaches how to shoot scenes that move the audience, how to direct the narrative and how to edit the film; dealing with established or novice actors, dialoguing or fighting with the studios and managing the budget, among many other skills that a director, in his view, must have.
“And I’m going to try, while I’m doing this, to share a little of the experience I had. I didn’t study cinema at any university. I learned by doing”, says Padilha in .
With more than 20 years in cinema, he has been a director, screenwriter and producer. He has made films, documentaries, series and . He has worked both independently and with major studios, in Brazil and in Hollywood.
In his debut as a director, he released the documentary “Ônibus 174”, in which he records the hijacking of a bus in Rio de Janeiro, in June 2000. He won more than 20 international awards with the feature film, , the highest honor in television American.
In 2007, , a work that marked the Brazilian film industry and guided social debate with the iconic captain Nascimento. For the director, the fiction film showed what was shown in “Bus 174”.
While the figure of the brutal police officer sparked controversy in Brazil, the Berlin Festival, one of the most important in the world, was the Golden Bear.
Three years later, Padilha completed what he called a trilogy with “Tropa de Elite 2 – The Enemy Now Is Another”. Captain Nascimento’s saga earned him records: in 2010 and in , surpassing “Dona Flor and Her Two Husbands”, which had remained in first place since 1976.
Backed by his own numbers, Padilha left for Hollywood, where he became involved in international successes and million-dollar productions, such as the remake of the feature film “RoboCop” and the series “Narcos” and “The Mechanism”, on Netflix.
He uses several moments from his career to illustrate what he thinks about audiovisual productions. “Everything I know comes from the interpretation and understanding I had of my work, while I did it, while I worked.”
The filmmaker’s debut at CasaFolha marks the inauguration of a new journey of exclusive courses focused on communication and creativity. There will be classes on public speaking, persuasion, writing and photography, among other topics.
The “Communication and Creativity” journey adds to the other two that are already available on CasaFolha.
One of them, called “Personal Transformation and Well-Being”, explores themes focused on balance and human development, with courses on nutrition and exercise, meditation, care for aging, quality of sleep and raising children.
In one of the courses, gerontologist Alexandre Kalache, former director of the WHO (World Health Organization), follows a mantra that he repeats: “The sooner you start preparing for old age, the better — but it’s never too late too much”.
CasaFolha’s other journey is called “Money and Career” and brings together experts widely recognized by the market in courses on leadership, career management, entrepreneurship, professional development and economic analysis.
The businesswoman, for example, teaches marketing strategies to grow on social media —she has more than 11 million followers— and to value products and services. One of the main names in the beauty sector in Brazil, “And there is a waiting list”.
How to subscribe to CasaFolha
To subscribe to the platform, simply go to . The subscription, with a 67% discount at launch, costs R$ 19.90 per month in the annual plan (R$ 59.90 without the promotion) and includes unlimited access to all the news from Sheet no site e no app.
Anyone who is already a subscriber to the newspaper does not need a new subscription. Simply upgrade under special conditions to have all CasaFolha content available: .
CasaFolha courses
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COMMUNICATION AND CREATIVITY JOURNEY
José Padilha He is a director, screenwriter and producer. One of the most important filmmakers today, he directed hits such as “Tropa de Elite”, “Narcos”, “RoboCop” and “Ônibus 174”. He received dozens of international awards, such as the Emmy and the Golden Bear at the Berlin Festival.
Based on his experience in films, series and documentaries, he talks about all stages of audiovisual, from creating scripts to editing the work, including building characters and directing the narrative, among other topics.
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PERSONAL TRANSFORMATION AND WELL-BEING JOURNEY
Alexandre Kalache He is a gerontologist and one of the world’s leading experts on longevity. He was director of the Department of Aging and Health at the WHO (World Health Organization) for more than ten years and is president of the International Longevity Center Brazil
Alexandre Kalache teaches you what you need to know to live longer and better. He explains what the longevity revolution is, talks about its consequences and proposes a mantra: “the sooner you start preparing for old age, the better – but it’s never too late”.
Bruno Gualano He has a PhD in physical education and sport from USP and founder of the Center for Lifestyle Medicine, where he conducts scientific research on nutrition and exercise. Classified as one of the most influential scientists in the world, he has won award-winning work in this area and is a columnist for Sheet
Bruno Gualano teaches what we know about two pillars of health and well-being: healthy eating and physical activity. With his scientist’s eye, he explains what works and what’s nonsense in the fitness world and gives tips for anyone who wants to stay in shape.
Monica AndersenPhD in psychobiology, is a professor at Unifesp, where she heads the sleep biology discipline. Listed as one of the most influential scientists in the world, she is director of the Sleep Institute and a member of the Brazilian Sleep Society and the Sleep Research Society
Course – The science of sleep
Monica Andersen teaches you how to sleep better. She presents what science knows about the topic, points out ways to identify problems linked to sleep, talks about the relationship between sleep and sexuality and gives useful tips for everyone.
Monja Cohen is an official missionary of the Soto Shu Zen Buddhist tradition, based in Japan. Founder of the Zendo Brasil community, she has more than 300 disciples and has published more than 30 books, including “Aprenda a Viver O Agora” and “O Sofrimento É Opcional “
Monja Coen Roshi teaches zazen techniques, the practice of sitting meditation. She also talks about the principles of Zen Buddhism and gives tips on how to deal with suffering, improve decision-making and learn to live in the now.
Suzana Herculano-Houzel is a biologist and neuroscientist at Vanderbilt University (United States). Internationally awarded, she is the first female editor-in-chief of the Journal of Comparative Neurology. Among his many books is “The Human Advantage – How Our Brain Became Superpowerful”. He is a columnist for Sheet
Course – The potential of the brain
Suzana Herculano-Houzel teaches why our brain has become super powerful and, based on knowledge from neuroscience, shows what we can do to become more intelligent, make better decisions and be happier.
Vera Iaconelli She is a psychoanalyst and holds a PhD in Psychology from USP. Director of the Gerar Institute of Psychoanalysis, she wrote the books “Raising Children in the 21st Century” and “Manifesto Antimaternalista”. He is a columnist for Sheet
Raising children has always been difficult, but the 21st century imposes unprecedented challenges on fathers, mothers and anyone who decides to dedicate themselves to this task. Vera Iaconelli has an in-depth discussion on the subject and brings insights into topics such as the internet, the teenage crisis and the difficulty in establishing limits.
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MONEY AND CAREER JOURNEY
Well Karina Bortoni, A reference in business advice, he is a specialist in leadership, management and entrepreneurship. She worked for almost 20 years at McKinsey consultancy and was the first female CEO of a publicly traded bank in Brazil, when she led a transformation process at BMG
Course – Innovate to evolve
Ana Karina Bortoni explains the importance of personal and corporate evolution. She gives tips for leaders to manage this type of transformation in companies and discusses important topics such as the role of boards and the dilemma of in-person vs. remote work.
Candido Bracher He was president of Itaú Unibanco, the largest private bank in Brazil. During his 40-year career as an executive in the financial sector, he founded the BBA bank and presided over Itaú BBA. He is a columnist for Sheet
How does a CEO think? Candido Bracher offers insights by recalling his career in the financial sector, explains why today’s leaders need to act against climate change and points out opportunities in the environmental agenda.
Edu Lyrainfluencer, multi-award-winning social entrepreneur, is founder and CEO of the NGO Gerando Falcões, an ecosystem dedicated to overcoming poverty in favelas
Curso – The paths of the entrepreneur
Born in an extremely poor region, Edu Lyra reveals the secrets to being a successful entrepreneur. In just over ten years, he built a network that has already impacted more than 5,000 favelas in Brazil.
Natalia Beauty is a multi-entrepreneur and founder of Natalia Beauty Group, operating in the beauty market. With services admired by celebrities, she has more than 11 million followers on social media. He is a columnist for Sheet
Natalia Beauty teaches you how to value a brand. She explains notions about mentality, company culture, branding, social cause, brand movement and marketing of the 5 senses. She also gives tips for growing on social media.
Pedro Malan He is one of the greatest economists in Brazil. He was Minister of Finance during FHC’s two terms, president of the Central Bank, chief negotiator of Brazilian external debt and representative of Brazil on the Executive Board of the World Bank
Pedro Malan teaches how to analyze the economy based on some triads: the relationship between past, present and future; the short, medium and long term view; national, regional and global dynamics; the articulation between economy, institutional policy and society.
Rachel Maiabusinesswoman and executive advisor, is CEO of RM Consulting and founder of Instituto Capacita-me. First black woman CEO of a large company in Brazil, presided over Lacoste and the jewelry stores Tiffany and Pandora
Rachel Maia teaches ways to advance your career in the corporate world. She analyzes some rules of the game, explains the importance of seeking improvement and gives tips for the job interview, how to behave in the work environment and how to hold leadership positions.
