The , a survey that highlights the 88 publicly traded Brazilian companies that are growing the most and most consistently, account for 80% of the revenues of companies listed on B3. These businesses reflect the work of executives who direct their companies to overcome limits to gain – or reaffirm – a presence among Brazil’s business elite. The list of highlighted professionals can be seen here.
“The rapid review of strategies amid the technological revolution and geopolitical movements reflects the successful performance of CEOs, who have also dedicated themselves more to promoting actions to strengthen company culture and engage teams”, says David Kallás, president of the Association National Executive Board (Anefac).
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Financial sector on the rise
To get to the list of companies – and CEOs – highlighted, the InfoMoney promoted, in partnership with the consultancy Elos Ayta Consultoria, which measure the performance and consistency of companies’ results, in addition to the value of brands in the market.
While all companies listed on B3 totaled R$5.7 trillion in revenue in 2023, the 88 companies that represent Elite InfoMoney – divided into 10 sectors – account for R$4.3 trillion of this figure, or 39% of the Brazilian Gross Domestic Product (GDP), which totaled R$10.9 trillion in 2023.
With the highest revenue and the largest number of companies (17), the financial sector occupies the largest share on this list. “Revenues grew from R$720.2 billion in 2021 to an impressive R$1.14 trillion in 2023, which shows absolute progress. The data also reflects the positioning of executives in adapting business to the current digital era”, says Einar Rivero, founder of Elos Ayta Consultoria.
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With the second largest share in the survey, the non-cyclical consumption segment is represented by 12 companies in the list and presented revenue of R$863.3 billion in 2023. “In this group, brand value was a great ally for executives. Amid the advancement of consumption through digital means, consumers tend to prioritize purchasing a product they already know, while adapting to the new digital shopping dynamics that have taken hold since 2020”, says Kallás.
New challenges for CEOs
Amid the rapid changes of an engaged world, CEOs who deal best with this transformation tend to have a higher success rate. “We are at a time when executives are increasingly challenged and need to respond assertively to external pressures that reflect the interests of society, including sustainability and energy transition”, says Pablo Cesário, executive president of the Brazilian Association of Public Companies (Abrasca).
In this context, one of the sectors that most challenges professionals is oil and gas, which ranks as the third largest in terms of participation in Elite InfoMoney. “It is a sensitive group, also, due to the instability typical of emerging countries, such as Brazil. Therefore, the CEOs of these companies face the extra challenge of considering economic uncertainties when formulating long-term business plans, as demanded by the segment”, says Kallás.
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