“I don’t want success for success’s sake,” says Alok about making music with purpose

by Andrea
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O DJ Alok33, revealed that dispense with the empty search for success in your career. The owner of hits like “Hear Me Now” and “Alive” stated that he is more focused on making songs that bring innovation, break barriers and in fact they can change people’s lives.

The Goiano’s statement was made on Monday (18), during the press conference for the launch of the video for “Looking For Love”, the DJ’s collaboration with singer Anitta. The project proposal was precisely what guides most artists.

“We don’t want success for success’s sake. It’s really about breaking barriers, innovating, making history, doing something that will change someone’s life. It’s much more about experimenting”, .

The artist also extended his speech to Anitta and made an analysis of , the last album released by the singer. In the project, she aims to present Brazilian funk to the world with a series of songs that, in addition to Portuguese, are also sung in Spanish and English.

“If you stop to think about it, marketing-wise, it doesn’t make sense to release a funk album to conquer the international market. The same thing happens when I work with indigenous people. The artist cannot lose this fire to move culture forward.”

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