Conscious consumption: the good things about Black Friday – 11/22/2024 – No Corre

by Andrea
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I read this Sheet that sneakers and smart watches are some of the products that received the most discounts due to this Black Friday.

It is difficult to criticize an event so relevant to the national economy. It would be bizarre to complain, here, for example, about the idea that this is an imported date — “what’s good for the United States is good for…”. Let’s try another way.

But first, to hold you over here, some insights from this Black Friday:

Races on the Santander Track&Field circuit (for 2025): the one in Vila Nova Conceição, a “good” neighborhood in São Paulo, R$ 109.90. There are distances of 5 km, 9 km and half marathon, in this case two laps along the same route, Pedro Álvares Cabral, 23 de Maio and Moreira Guimarães avenues.

You can rightly refute: “109!?” Yes, the Track&Field in Alto de Pinheiros/Villa-Lobos, in February, is standard: R$ 179.90. A half marathon in Brasília, also from T&F, in a privileged section of Asa Norte, also costs R$ 109.90.

Ticket Sports, a large platform for selling tickets for sports events, has a “Sports Week”. It starts this Friday (22nd) and runs until December 3rd.

You need to spend a considerable amount of time on the site to mine something, there are events all over Brazil. The Marília marathon, the first 42 km of the thriving city of São Paulo, on March 23, has a 20% discount: the basic kit costs R$ 113.52 (with 10% service fee).

Large sporting goods stores are in on this too, of course. Centauro had the Corre 3 sneakers from Olympikus for R$ 449.99 — as the Corre 4 costs 500 bucks, the discount is a bit for English; The Adidas Ultraboost Light (men’s) was released this Friday (22) for 800 silver. The Vomero 17, from Nike, also for men, R$ 779.99 (with 40% discount, according to the retailer). The Vomero 18 has already been launched abroad, arriving in Brazil in the first quarter of 2025.

Applications that emulate the Centauro website are swarming around, including Google’s recommendations. Be a scoundrel and don’t do like me, who bought a bike from a pirated website like that.

I was hungover after the theft, in broad daylight, of my 29er TSW, duly locked in an official bike rack at Ibirapuera Park. In the end, Nubank suspended the operation, but those who don’t have the power of persuasion or a Superpurple/Ultrasomething card may miss out.

But to get back to the long-lost thread: do you need new sneakers? The industry allows the concept that 600 km is the limit of a sneaker’s useful life to run rampant, a myth that arose and no one can say where or when.

Given the climate apocalypse, it is imperative that we consume less. However, no one wants to make any sacrifices, least of all populations and countries that have always lived in the shadow of the developed world.

Economist and USP professor Ricardo Abramovay, author of books on the circular economy, including “Much Beyond the Green Economy”, is an increasingly necessary voice — and perhaps less and less heard in these times when oil has once again become a priority. sexy.

In an old review published on his website, he invokes Mahatma Gandhi and returns to the great pacifist’s question: how much is enough [em produção e consumo das sociedades]?

The devil is that the answer touches on deep things. Says Abramovay: “The decision about how much is enough does not arise from the pure and neutral exercise of a rationality in which the individual responds mechanically to stimuli, but involves questions of an ethical nature.”

Did you catch the vision? Let’s buy less?


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