João Pessoa appears among the trending travel cities in 2025; check the list

by Andrea
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Research, which involved more than 27 thousand participants from 33 countries, identified nine emerging trends in the travel sector

Unsplash/Thiago Japyassu
João Pessoa, Paraíba, appears on the list of cities that should be visited most in 2025

A Bookingan online travel platform, presented its predictions for global tourism in 2025, highlighting ten destinations that promise to be popular. The survey, which involved more than 27,000 participants from 33 countries, identified nine emerging trends in the travel sector. One of the main trends is night tourism, with a focus on activities linked to astronomy, in addition to the growing demand for experiences that promote health and longevity. Technology, especially artificial intelligence, is becoming essential in travel planning, with 49% of respondents expressing interest in using it to create their itineraries. Another trend observed is the increase in multigenerational travel. An interesting fact is that 55% of Colombians prefer to invest in travel experiences rather than leaving legacies. Additionally, there is a growing interest in travel aimed at well-being and self-development, with 21% of the baby boomer generation expressing a desire for adventure vacations.

Among the destinations that should be trending next year are:

  • Houston, no Texas
  • João Pessoa, in Paraíba
  • Naha, em Okinawa
  • Sanya, of China
  • Tignes, France
  • Trieste, Italy
  • Saint Peter of Atacama, Chile
  • Tromso, Norway
  • Villajoyosa, Spain
  • Willemstad, Curaçao

The research also highlighted the importance of creating more inclusive approaches for neurodivergent travelers. An impressive 80% of respondents expressed interest in artificial intelligence tools that can provide insights into travel options best suited to their needs. Finally, the data revealed that 71% of Colombians prefer to take advantage of their trips to buy clothes, while 74% showed interest in airports that offer different experiences.

Published by Sarah Paula

*Report produced with the help of AI

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