São Paulo project, which temporarily renames the stadium, awaits final approval after approval from Conpresp
MorumBis, Brazil’s stadium, will undergo a change to its façade. The change is the result of a collaboration between São Paulo Futebol Clube and Mondelez, producer of Bis chocolate and which acquired the naming rights for the stadium.
Conpresp, the municipal heritage preservation body, approved the project on Monday (18.Nov.2024). The initiative is still awaiting the approval of other municipal regulations. The information is from Folha de S.Paulo.
Built from 1953 to 1960, MorumBis is a work by architect João Batista Vilanova Artigas and has been protected by a listing decree since 2018. Conpresp’s approval is important for the advancement of the project, as any modification to listed structures requires authorization of heritage entities.
The partnership between the club and Mondelez, which provides for the temporary renaming of the stadium, involves a 3-year contract and an investment of R$75 million by the chocolate manufacturer.
The Clean City Law (), which limits the size of external advertisements on buildings, will also influence the installation of the MorumBis sign. The CPPU (Urban Landscape Protection Commission, linked to the Urban Planning and Licensing Secretariat), will discuss the project on December 4, 2023. The meeting will evaluate a cooperation agreement that obliges Mondelez to promote urban improvements in the surroundings of Morumbi.
Expectations for the installation of the new sign grow, especially after the removal of the old one. The Morumbis panel is already in place, but remains hidden, awaiting the officialization of the cooperation agreement with the city hall for its unveiling.
