100% Portuguese application starts operating in the next few days in Lisbon. It is the third TVDE in Portugal, with a twist: Only women sit in a Pinker car, both in the passenger seats and behind the wheel.
“Exclusive transport by women for women”. THE Pinkerthe new TVDE platform that will become operational in the coming days, is exclusive to women — not only passengers, but also behind the wheel.
The “new Uber” aims to give women security when asking for a vehicle, the project’s founder told Lusa Monica Faneco.
The new electronic transport platform in unmarked vehicles assumes that the main difference compared to its competitors operating in Portugal, Uber and Bolt, is that it only accepts female drivers and is for the exclusive use of women.
“We want to bring security and confidence to women in our services, being an alternative to what already exists“, explained Mônica Faneco, refusing to qualify the service of applications already operating in terms of security issues.
Pinker’s operation will begin “at the end of this week, beginning of next week”, said Mónica Faneco, refusing to say the exact day on which the platform will hit the road, initially in Lisboawith plans to expand to the city of Porto and other locations.
100% Portuguese application
The person responsible said that the project emerged around 2019 with the “idea of a ‘transfers’ and events service” for women, but “there was something that led to the need for a TVDE application and expanded the idea”.
However, with the arrival of the Covid-19 pandemic, the idea matured “and helped things to be well structured”, until this year the challenge had the timing to move forward.
“It’s a 100% Portuguese applicationwhich was not easy to create from scratch, required a lot of investment, but we managed to deal with everything in a calm and calm way to put it into operation”, said the businesswoman.
Although the application is dedicated to the female universe, which is “having great acceptance” taking into account pre-registrations on the platform, both for users and drivers, Mónica Faneco said that the feedback male is also being “very good”.
“Men have daughters and wives, so they tell me that it is a very good alternative as it is aimed at a female audience and has only female drivers,” he explained.
Mónica Faneco also mentioned that Pinker is already licensed both in Portugal and in Europe, and has “more than a thousand interested drivers”.
Women who want to be drivers for the new operator can register with Pinker.
To date, six years after the entry into force of the law, published in the Diário da República in August 2018, which governs TVDE activity, there are two platforms working in Portugal: Uber and Bolt.
