Why are Veja sneakers everyone’s darling?

This week it will be about a shoe that has been neglected here so far. It is anything but a niche phenomenon. On the contrary. These shoes are about as common in pedestrian zones as the omnipresent quilted jacket. Hardly anyone seemed to be able to resist their simple charm in recent years. We’re talking about the sneakers from the French brand Veja, which are now listed at pretty much all major online retailers and fit into the common aesthetic of white sneakers.