A Google survey identified that 70% of consumers who plan to use the 13th for leisure, travel, Christmas gifts and wishful shopping intend to take advantage of Black Friday promotions.
This year, payment of the first installment of the 13th will be on the same day as Black Friday, this Friday (29).
“While many Brazilians can use the 13th to take advantage of discounts on Black Friday, others are already looking at Christmas, which will be boosted by the second installment, scheduled for December 20th”, highlighted the research.
The expectation is that small appliances, household appliances, TV and video will be in greater demand.
Given this scenario, consumer companies can take advantage of the moment to attract customers. For this, the Google highlighted some points that are essential in brand strategies:
Sense of opportunity
Black Friday and Christmas are favorable events for creating promotional campaigns. Therefore, the This is the ideal time to launch attractive offers with exclusive discounts.
As a result, the research highlights that personalizing campaigns, focusing on different audiences and priority categories for each audience, can increase conversion rates and capture consumers who use the thirteenth for planned or replacement purchases.
Balancing need and desire
To help consumers balance the need to cover debt and extra expenses with the desire to consume, it is important to invest in integrated experiences that put the customer at the center, regardless of the channel or moment.
“Think about strategic partnerships that add value to the customer experience. By integrating different channels, partners and technologies, companies create a complete ecosystem and offer a truly customer-centric experience, driving loyalty and long-term growth”, points out the report.
Smart choices
Finally, Google’s analysis highlights that having efficient communication, presenting attractive offers and promotions, focusing on innovation, diversification and consultative service will enable brands to best meet customer needs, in addition to helping them to make a better decision.
