Black Friday, one of the most anticipated shopping events of the year, is generating a significant increase in the number of complaints to Procon in São Paulo.
Luiz Orsatti Filho, executive director of the foundation, stated that “price makeup” is one of the main complaints from consumers.
According to Orsatti, this practice consists of increasing the price of a product shortly before Black Friday and then applying a supposed discount, creating the illusion of an advantageous offer.
“One of the main complaints, in fact, is the price makeup. The one that recently increased the price is now reducing it”, explained the director.
To combat this misleading practice, Procon-SP has been monitoring prices in several stores since October. This surveillance aims to identify and prevent artificial changes in product prices, ensuring that the discounts offered during Black Friday are genuine.
In addition to price makeup, other frequent complaints include the cancellation of purchases made, non-delivery of products and the delivery of items other than those purchased.
Orsatti highlighted that there are “a multitude of complaints”, but price manipulation remains one of the main concerns.
Procon-SP recommends that consumers be aware and research prices in advance. Comparing prices at different establishments and using online price monitoring tools can help you identify really advantageous offers and avoid falling into traps during Black Friday.
