When apologizing for attacking the quality of Brazilian meat, the CEO of the French group Carrefour came out with this: “we are French in France and Brazilians in Brazil”.
The supposed bipolarity was the creative way found to try to repair the damage done to the relationship with Brazilians, without giving up the protectionist discourse towards French compatriots.
The fact is that several directors of French multinationals have treated Brazilian agribusiness with disdain in recent days, without imagining the size of the negative repercussion and the threat this could pose to businesses worth billions. After Danone and Carrefour, the giant sugar cane group Tereos also played without cards. And he still hasn’t apologized, despite making more than R$1 billion a year in Brazil.
