Famous daily news excluded “ladies and gentlemen” from his greeting. It’s a question of an authentic and accessible approach, explains ARD.
O daily news is one of the best-known – and oldest – informative spaces on television in Germany.
O television news, which began in 1952, is broadcast several times a day on ARD, Germany’s public radio and television broadcaster.
Now the newspaper at 8pm does not begin with the greeting “ladies and gentlemen”, as it always started. It was the journalist and pivot Constantin Schreiber underlining this change.
“Today was the first time for me without the “ladies and gentlemen”. Instead, it is now “Good evening, welcome to the Tagesschau!””, wrote the journalist on .
In the same publication, the pivot asked his followers what they think of this change.
More than 3,000 comments had already accumulated at the time of publishing this article.
The summarized the reactions and, as expected, there are very different responses.
There are those who think this is a “ideological nonsense”, “stupid” or “low level”; or a sign of Germany’s “downward spiral”. “I never see the Tagesschau but that would be another reason not to see it”, it reads.
On the other hand, there are those who consider that this transition is “very good” or who writes: “Those who are constantly offended can breathe a sigh of relief”, or now the greeting is more “appropriate to the level of respectability of the Tagesschau in 2024”.
There are also other types of comments: “I don’t want to know”. Or, in another tone: “Your suit doesn’t match – how about a hoodie and a baseball cap?”
In a slightly more grounded analysis, we read that those “ladies and gentlemen” greetings are from other times, other societies: “That’s good. Society is capable of greater development – which must be measured by the way it treats its minorities. Leaving out the binary greeting doesn’t hurt anyone”.
In a statement, ARD explains that the daily news It increasingly bases its speakers’ texts on the spoken word rather than formal written language. And this also applies to the greeting in each broadcast of these “news of the day”. This change is based, among other aspects, on qualitative audience research and “corresponds to the desire for an authentic and accessible approach”.