Kantar report indicates that 70% of households have reduced visits to points of sale, impacting consumption of non-durable goods
The report, released by Kantar on Monday (Dec 2, 2024), shows that Argentine families maintain a more restrictive purchasing behavior. The study recorded a 4.8% drop in the consumption of non-durable goods at home in the 3rd quarter of 2024, compared to the same period of the previous year.
The research reveals a change in the purchasing habits of Argentine families. They started visiting points of sale less, opting for smaller carts and abandoning product categories. The report indicates that 70% of households reduced the frequency of visits to sales channels. Additionally, 50% of households reduced the size of their purchases.
Despite the general reduction in consumption, there was a 31.8% increase in volume in purchases of a single product category. This growth occurred in the 3rd quarter of 2024, compared to the same period in 2023. Warehouses and kiosks stood out, capturing greater volume per trip. They consolidated their role of proximity to consumers, reaching 3rd place in market share with 18.5% of spending.
“It is important to highlight that warehouses and kiosks played a fundamental role in generating value for brands. This resulted in an increase in purchase frequency and channel positioning, with a smaller increase in average price.”said Esteban Cagnoli, general director of Kantar’s Worldpanel division in Argentina.
The study was prepared based on consultations with 5,300 Argentine households and seeks to understand the behavior of families and the main movements in the mass consumption sector.
