Generative artificial intelligence used in music and audiovisual content will grow exponentially in the next five years and could impact the income of professionals in the field.
A study by the International Confederation of Societies of Authors and Composers (CISAC) and PMP Strategy indicates that creators could lose income of 24% in music and 21% in audiovisual.
This is equivalent to a cumulative loss of R$116.82 billion (22 billion euros), of which R$53.10 billion in music and R$63.72 billion in audiovisual.
Marcelo Castello Branco, president of the board of CISAC and CEO of UBC in Brazil, stated that changes in the sector are welcome, but without putting the livelihoods of creators at risk.
“Our industry has adapted to any new technology that emerges, but with AI we find ourselves in uncharted territory as disruption affects the heart of the creative process, not just its distribution channels.”
Revenues derived directly from unlicensed reproduction will also be affected, according to the study.
The value could reach R$21.24 billion annually in music and R$26.55 billion in audiovisual by 2028. In 2023, the amounts were R$530 million and R$1.06 billion respectively.
In the music sector, the streaming and music library markets will be heavily impacted by AI.
By 2028, AI-generated music is estimated to represent approximately 20% of traditional music streaming platform revenues and approximately 60% of music library revenues.
The study also indicates that translators and adapters for dubbing and subtitling will be affected, with 56% of their revenue at risk, while screenwriters and directors could lose between 15% and 20% of their revenue.
