The German football league, which allocates broadcasting rights to the first and second division of the Bundesliga, will grant around 4.5 billion euros (R$28 billion) to the country’s 36 professional clubs over the next four years, the German football league said. association this Thursday (5).
The Football (DFL) auction for the next rights period, which covers the 2025/26 to 2028/29 seasons, generated 84 million euros more than the previous four-year cycle, said the committee spokesman Hans-Joachim Watzke in Frankfurt.
This represents an increase of 2% at a time when the value of these rights tends to fall internationally.
“We showed that the league is very attractive,” Watzke said.
Sky Deutschland and DAZN will share pay TV rights, while public broadcaster ARD will remain the rights holder for the first free-to-air TV broadcast of most matches.
