A crisis overcome: this is how Stephane Maquaire, CEO of Carrefour Brasil, defines the situation between the French retailer and the Brazilian government and agribusiness.
“We deal with this major crisis in order to hear the pain we created with the statement. We also stayed, through its ambassador”, says Maquaire, who participated in the program From Zero to Topdo InfoMoneywith presentation by Mariana Amaro.
The statement Maquaire refers to was issued in November by Alexandre Bompard, CEO of Carrefour in France. At the time, Bompard announced that the chain would stop selling Mercosur meat in French stores.
The information was interpreted, in Brazil, as criticism and resistance to the Brazilian product.
Crisis is behind
Maquaire’s agility in dealing with the issue was essential in dispelling the misunderstanding.
“That [a resolução] It was good for both the meatpackers, our business in Brazil and our customers.”
For Maquaire, the disagreement with meatpacking companies, which ended up interrupting supply to the country’s network, “is behind us”. “since Friday, November 29th”, he states.
Continues after advertising
The supply took place after a task force. “We are always looking at our customers. We are happy that they can enter our well-stocked meat stores”, he highlights.
In 2025, Carrefour will complete 50 years of activity in Brazil and, currently, the company has 130 thousand employees in the country distributed among around 1200 units in addition to the administrative headquarters.
