Person of the Year: Kate, Netanyahu and Navalny’s widow among 10 nominees

TIME Magazine reveals the 2024 Person of the Year this Thursday, continuing a tradition that began in 1927. This year’s shortlist features four women and six men of various nationalities.

For nearly 100 years, every year, TIME magazine recognizes the person, group or concept that has most significantly influenced the world—for better or worse—during the previous 12 months.

Among the previous honorees are Taylor Swift, in 2023, the Ukrainian President in 2022 and in 2021 — who will be present again in the 10 names for 2024.

Each finalist has had an impact on 2024, some in historic political campaigns, others in culture or technology. TIME’s selection will highlight, this Thursday, the personality who best summarizes the year’s complexities and triumphs.

Here are this year’s finalists (in alphabetical order by last name), announced on the program Today to NBC.

Kamala Harris

Vice President Kamala Harris made history with a 107-day campaign in an attempt to become US president – after Joe Biden ended his re-election bid in July – with an emphasis on human rights and criticism of the impact of Donald Trump in democracy. Despite having lost to Trump in November, his campaign is seen by the magazine as a milestone in the fight for gender equality and reproductive autonomy.

Kate Middleton

The Princess of Wales has become a symbol of resilience and transparency after revealing hers following a two-week hospitalization earlier this year. Upon finishing chemotherapy in September, the princess’s journey highlighted health and privacy issues for public figures and her defense gained renewed public admiration.

Elon Musk

Already a transformative figure in the field of technology, Musk entered politics in 2024, aligning himself with Donald Trump’s campaign. Like Trump’s proposed Department of Government Efficiency (DOGE), the Tesla owner — TIME’s 2021 Person of the Year — is poised to influence federal workforce reforms.

Yulia Navalnaya

Following the death of her husband, Russian dissident Alexei Navalny, Yulia Navalnaya emerged as a . Accusing President Vladimir Putin of orchestrating Navalny’s death, Navalnaya took her fight for democracy to the global table. He has met with world leaders and continues to draw attention to human rights amid Russia’s ongoing offensive in Ukraine.

Benjamin Netanyahu

Israeli Prime Minister Benjamin Netanyahu was on the world’s lips for the way he led, following the deadly attack on October 7, 2023. Not listening to international criticism or allegations of war crimes, military operations to Lebanon, in a war that has already killed tens of thousands of innocent people.

Jerome Powell

As chairman of the US Federal Reserve, Jerome Powell has endured an economically turbulent year, with voters identifying the economy as the top issue in the 2024 election. Powell’s commitment to the Federal Reserve’s independence has been tested at a time when Trump criticized high interest rates. His decisions continue to shape the financial landscape of the United States, the magazine highlights.

Joe Rogan

Podcaster Joe Rogan solidified his cultural influence in 2024. His podcast, The Joe Rogan Experience, maintained its position as the biggest podcast on Spotify for the fifth consecutive year. Rogan’s political guests, including an interview with Trump, energized his young listener base — especially males — and certainly influenced presidential voter sentiment.

Claudia Sheinbaum

Claudia Sheinbaum made history as the . His progressive policies and firm stance against the tariffs proposed by Donald Trump defined the beginning of his presidency, in a change in the Mexican political landscape towards social justice.

Donald Trump

Donald Trump’s political resurgence culminated in a decisive electoral victory in 2024.

Overcoming previous defeats and — including a fraud conviction — Trump captivated a new wave of voters, reshaped the political map and secured the presidency as the oldest elected leader in US history.

Mark Zuckerberg

Meta CEO Mark Zuckerberg has faced increased scrutiny over the role of social media in disinformation during the 2024 election cycle. Under Senate investigation into the impact of Meta platforms on youth and democracy, Zuckerberg remains a highly controversial figure . With a net worth of US$210 billion, it is the fourth richest person in the world.

The winner will be revealed this Thursday, December 12th.