Gabriel Barbosa, o “Gabigol”launched a channel in partnership with the company 4Content and in 1 month it has already accumulated 1.5 million views, reaching more than 533 thousand people. The project was created to showcase his personal and professional life beyond football.
4Content director, Dayyan Morandi, highlighted Gabriel’s role in content planning: “Gabigol is eager to learn about communication, content production and campaign development. This was evident both on the channel and in other projects, such as his role as Mizuno ambassador in Brazil.”said Morandi.
Morandi added that the channel aims to offer behind-the-scenes access to the athlete’s life, including his interaction with music and fashion: “People want to understand the story behind the life of a football player. They want to know what his quirks are, his tastes and how he relates to other worlds, such as music and fashion, which are part of his routine.”
The project includes an exclusive series about behind the scenes of the Copa do Brasil final and testimonials about his career at Flamengo. According to Morandi, “We produced content showing how Gabriel’s music was produced, which surpassed 65 million streams and earned him a diamond certificate as a music producer.”
To music of “Gabigol” It has more than 65 million views and for this it received the Diamond award for music production.
Morandi also highlighted the importance of creating authentic content: “The channel is a tool to show who Gabriel is and consolidate his legacy, becoming a valuable asset for brands interested in being associated with the world of football.”
