Film surpassed “Wicked” and “Gladiator 2”; number of releases of Brazilian cinematographic works increased and totaled 212 premieres until September this year
Since its debut, the film won 2.5 million viewers in Brazil, surpassing major productions such as “Wicked” and “Gladiator 2”. Despite this success, the national film sector is still struggling to recover after the impacts of the pandemic and the difficulties faced during the administration of . Although the number of Brazilian film releases has increased, with 212 premieres until September this year, the permanence of productions in cinemas continues to be an obstacle. Average ticket prices have fallen 8% since 2019, but overall attendance has declined by 34%, with an even steeper drop of 53% for domestic films.
The success of “I’m Still Here” is attributed to its plot based on real events and a charismatic cast, in addition to significant investments in marketing. Despite being the biggest success in Brazilian cinema in the last five years, the film only ranks seventh among the most watched in the country. In comparison, countries like France and South Korea have systems that favor film production, including formal education in the area and robust investment policies. In Brazil, the lack of regulation for streaming and the absence of an industrial policy focused on audiovisual make it difficult for the sector to advance. To strengthen the Brazilian film industry, it is essential to increase the number of cinemas and encourage the public to frequent these spaces.
Published by Sarah Paula
*Report produced with the help of AI
