With the best performance since 2007, around 2,650,000 units were sold and the market increased by 15%; however, the scenario for 2025 presents significant challenges, mainly due to the rise in interest rates
The Brazilian automotive sector celebrated a year of recovery in 2024, recording the best sales performance since 2007. With 2,650,000 units sold, the market showed an increase of 15%, standing out as the most significant growth among the ten main markets global. This milestone symbolizes the resumption of pre-pandemic volumes, bringing optimism to the industry. However, the scenario for 2025 presents significant challenges, mainly due to the rise in interest rates, which could negatively impact the sector.
The recent decision by the Monetary Policy Committee (Copom) to raise the basic interest rate, by one percentage point, reaching 12.25% per year, raised concerns for the automotive sector. This rise in interest rates makes financing more expensive for consumers, which can slow sales growth. The president of the National Association of Motor Vehicle Manufacturers (Anfavea), Márcio Lima, who initially projected the sale of 3 million units in 2025, revised his expectations to 2,800,000 units, reflecting the impact of adverse economic conditions.
With the revision of expectations, Anfavea now forecasts a 5.6% growth in sales for 2025, a reduction compared to the previous forecast of 9.25%. In terms of production, until November 2023, 2,359,000 vehicles were manufactured, including cars, light commercial vehicles, trucks and buses, representing an increase of 9.6% compared to the same period of the previous year. The expectation is to end the year with 2,574,000 units produced.
*With information from Marcelo Matos
*Report produced with the help of AI
