An OLX survey exclusively for CNN shows that 47% of people intend to give someone a gift for Christmas this year.
for them. Following this, food, electronics and cell phones and items for the home are also in the sights of buyers on this date.
Among them, 30% will spend between R$100.01 and R$200, while 23% will spend a larger amount of R$200.01 and R$500, according to the survey.
This year, the perception of rising prices is more evident. More than half of consumers who purchased gifts in 2023 believe that values will be higher in 2024.
Amid this scenario, the used products market emerges as an alternative for those looking to save money without compromising on quality, said Flávio Passos, vice-president of Autos and Consumer Goods at the OLX Group.
The survey shows that 23% of respondents are considering purchasing used items as gifts this Christmas.
Payment methods and purchases at Christmas
Online stores are the main sources of price research for 67% of the population. Next come physical establishments, with 55%, while sales apps occupy third position, with 34%.
This scenario has changed compared to 2023, when applications were the most popular alternative and social networks accounted for 17% of choices.
This movement is due to the attractiveness of promotions and discounts offered in e-commerce, indicated by 74% of respondents, followed by time savings and removal from crowds and physical stores.
As for payment methods, credit cards dominate Christmas purchases, with 47%, followed by Pix with 32%. The debit card represents a smaller percentage of 12% and, finally, physical money indicated by 8% of people.
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