Lamborghini plans to launch its first electric model only in 2029, amid a luxury sports car market that is not ripe for full electrification, Chief Executive Stephan Winkelmann said on Monday.
Lamborghini, a unit of Volkswagen, had previously said its first electric vehicle would be launched in 2028. Italian rival Ferrari will launch its first electrified model in the first quarter of next year.
“We don’t think 2029 is too late to have an electric car. We don’t think that, in our segment, the market will be ready in 2025 or 2026,” Winkelmann told journalists at Lamborghini’s headquarters in Sant’Agata Bolognese, near the northern Italian city of Bologna.
Lamborghini has a line of three hybrid models: the new version of the Urus sports utility vehicle, the Revuelto sports car and the new Temerario sports car, presented in the middle of the year and priced at more than 300 thousand euros.
Winkelmann said Lamborghini is in no rush to promote electrification. The company is also hoping for a clearer regulatory outlook in the European Union, as a review of the bloc’s ban on the sale of new combustion engine cars from 2035 is currently scheduled for 2026.
“We believe this is the right way to face the future,” he said. “There are discussions about synthetic fuels and this is an opportunity for our type of car.”
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Winkelmann, who reiterated that there are no plans for a separation of Lamborghini from the Volkswagen group, said that the brand’s cars will always be produced in Italy.
Asked whether he sees any impact on business following Donald Trump’s election as the next US president and his threat to impose new tariffs on products made in Europe, Winkelmann declined to comment but added: “We can’t think of a Lamborghini being manufactured outside of Italy or Sant’Agata”.
