Preparing for Christmas with taste

by Andrea
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Preparing for Christmas with taste

Inspired by the Italian lifestyle and local cuisine, the Granini brand has been a market icon and leader in the premium juice category in Western Europe for over 50 years. Its history dates back to the 1960s, when the German importer of exquisite Italian dishes, Heinz Schürmann, decided to bring the taste of “la dolce vita” to Germany. This is how the first orange-flavored product was created, called “granini Trinkfrucht”, literally meaning ‘drinking fruit’. But it doesn’t matter what kind of fruit! Some types and species only please the eyes, others are less visually attractive, but delicious to eat, but only a small portion is suitable for juice, drink or nectar. These include the most delicious Cayenne pineapples from Thailand, pink grapefruit from South Africa or Williams Christ Pear pears – and that’s what Granini reaches for. The brand obtains its fruit exclusively from proven partners with whom it maintains long-term relationships, and all batches are regularly inspected by independent institutes, which guarantees the highest quality standard. But the unique composition is not everything, because in order to stand out even more, Schürmann decided to sell its products in packaging with the original shape, known to this day. A bottle of graniti cannot be confused with any other bottle – it is characterized by distinct recesses that not only serve to provide a better grip, but, according to Heinz, literally represent ‘granini’, which is Italian for small fruits or grains. Others claim that every ‘hole’ is one good reason why so many people prefer Granini over other brands. And everyone is right! bzo

graniti – favorite fruit… to drink!

Spend Christmas in the company of the unique flavors of granite. We have five variants to choose from: pear, orange-mango, grapefruit, orange and multivitamin. Each of them can blissfully envelop you with their juiciness, in which you can melt away for good. graniti hide the power and taste of fruit picked at the perfect time and ripening in full sun. They do not contain chemical preservatives, artificial sweeteners or dyes. In turn, the timeless elegance of the iconic bottles makes them look great on the Christmas table, regardless of the style of arrangement. Granini simply love fruit – love them too, so that every moment has delicious taste!

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