Oreo
Artificial intelligence is increasingly everywhere. Even Mondelez has admitted that it has been using AI to design new flavors for Oreo.
In recent years, the number of flavors of Oreo has multiplied dramatically, offering options that would have been unimaginable just a few years ago. But how are these unusual flavors, like lemonade Oreos, created? The answer lies in artificial intelligence.
Since 2019, to Mondelez has been using AI to speed up the creation of new flavors of cookies. This allows the company to generate recipes faster and more efficiently, using algorithms to combine and optimize ingredients.
According to , the AI system takes into account factors such as aroma, appearance, cost, nutritional value and flavor to produce recipes that are perfected before reaching human testers.
According to Mondelez, AI has transformed its workflow, significantly reducing the need for taste testing. This means that fewer human tasters are involved in the early stages of flavor development, as AI provides pre-optimized recipes that meet the company’s criteria. In theory, this saves time and resources.
AI has reportedly been used in more than 70 projects for Mondelez, shaping everything from new product lines to tweaks to existing recipes. But has this led to revolutionary innovations?
One example cited to support the technology is the creation of gluten-free golden Oreos. While this product may answer a specific dietary need, it doesn’t appear to be an idea that required advanced AI to design.
Critics argue that while AI can save time, it risks replacing human creativity and intuition. Despite these concerns, Mondelez appears committed to AI as a cornerstone of its strategy.
