FIFA and streaming channel Netflix announced that the company has purchased exclusive broadcast rights for the United States for the next two Women’s World Cups. The 2027 edition will be in Brazil, between June 24th and July 25th, 2027.
It is the streaming giant’s first agreement to broadcast complete editions of football championships. According to , in addition to offering live coverage of the event, before both tournaments, “highlighting the best players in the world, their journeys and the global growth of women’s football”. The 2031 edition does not yet have a defined venue.
For Brazil, FIFA is still negotiating broadcasting rights for the 2027 World Cup. Grupo Globo, Disney (ESPN) and Cazé TV made proposals, Itatiaia learned.
“As a leading brand and new long-term partner of FIFA, Netflix has demonstrated a very strong level of commitment to the growth of women’s football. This agreement sends a strong message about the real value of the Women’s World Cup and the global women’s game. The partnership between FIFA and Netflix makes this a truly historic day for broadcasting and women’s football,” said the .
It is the international federation’s second recent exclusive agreement with a streaming company. For the Club World Cup, which will take place in 2025, in the United States, . The company may sublicense these rights with local companies in each country.
Netflix is slowly starting to invest in live sports broadcasts. Next Wednesday (25th), Christmas Day, the American football league in the United States, exclusively for the whole world.
