Liquid Death / Depend Brand
The diaper is a limited edition and a collaboration between a baby brand and an incontinence product brand. The objective is to avoid trips to the bathroom during shows.
Liquid Death, a beverage company, has announced a collaboration with Depend Brand, known for its incontinence products, to create an adult diaper specifically designed for use during concerts.
Together, they launched “Pit Diaper”, a $75 limited edition item designed to allow concert fans to stay in moshpit without interruptions. The first batch of this innovative product is already sold out.
Marketed as a mix of practicality and rock aesthetics, the diaper presents a black leather design with metal ornaments, including a chain, spikes, a belt with a skull embroidered in gold and an adjustable fit.
Each purchase includes a pack of 52 Depend Guards to ensure comfort and moisture wicking. The creators described the Pit Diaper as a solution for fans who want avoid going to the bathroom in the middle of the show, remaining in the “safety of the moshpit”, reports .
The product received a mixed reaction online. Many praised its ingenuity, with one fan enthusiastically asking for a restock and another joking about its potential impact on the portable toilet industry. Critics, however, question the need for such a productgiven that the idea of wearing adult diapers at concerts isn’t entirely new.
Taylor Swift’s fans, affectionately known as Swifties, adopted the same approach during her performances. The most ardent fans were seen wearing adult diapers to don’t waste a moment of the star show.
The trend underscores an evolving fan culture that prioritizes non-stop engagement, though it also raises questions about how far people are willing to go to watch their favorite shows.
