From January onwards, the company’s logo will be displayed on the men’s team’s socks, with promotional actions to engage fans
announced on Friday (Dec 20, 2024) an expansion of its sponsorship of Corinthians and the inclusion of presenter Celso Portiolli as brand ambassador. The movement aims to increase the company’s visibility in Brazil.
From January onwards, the KSK logo will continue to be displayed on the socks of Corinthians men’s team players. The brand will also be highlighted on interview backdrops and on the club’s digital channels. In addition, the company will have the right to carry out promotional activations with fans.
João Galvão, marketing manager at KSK, highlighted the importance of these actions. “These initiatives demonstrate our commitment to connecting with Brazilian consumers, aligning the evolution of our brand with values we cultivate, such as credibility, transparency and dedication to delivering results that transform lives”said Galvão.
The partnership between KSK and Corinthians began with support for the youth teams and expanded to women’s football and the men’s basketball team. The company also promoted actions for fans through the Corinthians Premia+ plan.
The collaboration with Celso Portiolli aims to bring KSK closer to consumers. The contract with the presenter includes merchandising insertions in the program Domingo Legal, on SBT, and the use of his image in advertising campaigns and activations on social media.
