Brand will be printed in the central region of the chest, above the club badge. Club should earn more than R$100 million in 2025 just with agreements on its uniform
The team signed a new sponsorship agreement for 2025. The brand will pay R$7 million to the São Paulo club. Sponsorship is expected to be announced in the coming days. THE Poder360 there was already on December 16, 2024.
The Elgin logo will be printed in the central region of the chest, above the club’s badge, between the logo of , a supplier of sporting goods, and Ademicon, a consortium and investment company. This is the first time that the space above the shield has been sold.
The information was initially released by journalist Jorge Nicola and confirmed by Poder360.
Furthermore, the club recently renewed its contract with until 2030. The partnership will yield R$8.5 million annually to São Paulo.
Another highlight is the contract signed in August. The company occupies the shoulders of the tricolor shirt in an agreement that totals R$45 million until 2026. By the end of 2024, Viva Sorte has already paid R$7.8 million. In the following 2 years, the payment will be R$18.6 million annually. Viva Sorte also maintains partnerships with Vasco da Gama and Santos FC.
With the new agreement with Elgin, São Paulo is expected to raise R$104.4 million from its uniform alone in 2025.
- Superb: R$52 million
- Live Luck: R$ 18.6 million
- Blue: R$ 12 million
- Ademicon: R$8.5 million
- Elgin: R$7 million
- ABC of Construction: R$4.3 million
- Konami: R$2 million
The club can still increase this amount when negotiating the heats, consolidating its position among the highest grossing players in the country.
São Paulo shirt with 2025 sponsors
