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The founder of , Marco Varotti, says that the company grew by 80,000 followers in just 20 days. He spoke in an interview with PodSonhar on December 12.
For Varotti, the format of “endless content” was the key to the surge in social media. Gaio produced a series of 4 videos to generate engagement on the internet. A video with 1 million views generated almost 54,000 followers for the company.
“It was a very well used series, we achieved this movement“he explains. “When you are creating a community, basically these nuclei and cycles of people who believe in the same flag, they need a reason to continue following”.
Watch (37min47s):
X-RAY:
- founders: Marcos Luis Aparecido Varotti Filho, Bernardo Vargas Rodela and Tiago Weiss Salles
- foundation: 2023
- site: São Paulo (SP)
- employees: 12 employees
- site:
