O São Paulo Football Club announced this Monday (23) another brand sponsoring the club’s shirt. THE Elgin will feature on the central front line of the team’s shirt until the end of 2025. The brand’s official debut on the field uniform will be on January 15th, when São Paulo faces Cruisein , in the USA.
The tricolor team’s pre-season will also feature a friendly match against Flemishon January 19th. The matches take place at Inter&Co Stadiummarried Orlando City. The return to Brazil takes place on the 20th.
Playing in Florida means boosting your cash flow and showcasing your brand internationally, but it could hinder the start of the season for Luis Zubeldía’s team, as both clashes will take place with the Campeonato Paulista already in dispute. The Tricolor board tried to postpone the debut in the State Championship and was unsuccessful in the São Paulo Football Federation (FPF) due to the tight schedule.
São Paulo’s executive director of marketing, Eduardo Toni, celebrated the new contract. “Having Elgin as one of our sponsors that prints our shirt is a great satisfaction. It is a partnership that has everything to be happy for both”, stated the director.
The logo of Elgin, a Brazilian company operating in the air conditioning and refrigeration segments, will be centered in the upper region of the São Paulo shirt. No values were revealed.
