Value is equivalent to around 210 visits per second; Most of this traffic, 98.9%, was directed to sites that operate legally
In 2024, Brazilians made approximately 6.68 billion accesses to betting platforms, which is equivalent to around 210 visits per second. The majority of this traffic, 98.9%, was directed to websites that operate legally, while only 1.1% corresponded to illegal betting shops, totaling around 74 million hits. Among the bookmakers analyzed, 68 are authorized to operate legally, while 32 operate outside the law. Bet7k stood out as the most visited, accumulating more than 10.4% of total hits. Data comes from the Aposta Legal website, which has information and supports legal betting houses.
Next are Betano, with 9.7%, and Betnacional, with 9.1%. Together, the 15 most popular betting platforms accounted for 80% of total visits, totaling 5.33 billion hits. The average time users spend on these platforms is four minutes and 34 seconds. Bet365, for example, recorded that 77% of its visits came from mobile devices, with an average dwell time of eight minutes. On the other hand, Brazino777 had 98% of its traffic originating from mobile devices, but with a much shorter average stay of just 18 seconds.
A previous survey revealed that 55% of bettors access these platforms at least once a week. Furthermore, 73% of users said they spend, on average, less than R$100 per month on betting.
*Report produced with the help of AI
Published by Fernando Dias
