Portugal continues to be highlighted as a top holiday destination, thanks to its stunning natural landscapes, enchanting beaches and exceptional climate. Recently, the island of Madeira received the Bronze award in the category of “Most Desired Island” in Europe to travel to, at the 23rd edition of the Wanderlust Reader Travel Awards. These awards, which celebrate the most attractive destinations on a European and global level, are organized by the prestigious British magazine Wanderlust Magazine and are based on the votes of its readers, as reported by .
This year, the competition received more than 3 million votes, registered by around 168 thousand readers, who chose their favorite European destinations in 22 categories. Eduardo Jesus, president of the Madeira Promotion Association and regional secretary of Economy, Tourism and Culture, highlighted the importance of this recognition: “The awards and distinctions received are always important recognition for our work, but they also increase the demands and serve as incentives for we continue to position ourselves as a reference destination, offering different and unique experiences».
In addition to Madeira, other national destinations also stood out in these awards. Portugal was ranked as the 10th “Most Desired Country” by readers of Wanderlust Magazine. Lisbon won 5th place among the “Most Desired Cities” and the Azores secured 4th place in the “Most Desired Regions” category.
Madeira: A natural and cultural paradise
With lush vegetation, mountainous landscapes and a pleasant climate throughout the year, Madeira is a destination of choice for those looking to combine nature, adventure and relaxation. The famous levada trails, which follow old irrigation canals, offer unique walks and impressive views over the Atlantic Ocean.
The island’s offering goes beyond natural landscapes. Madeira stands out for its rich culture, unique gastronomy and traditional festivities. Dishes such as honey cake and Madeira wine are examples of local cuisine, while poncha, a traditional drink made from sugar cane spirit, sugar and lemon juice, is a true Madeiran experience. Festivities such as Carnival, New Year’s Eve and Flower Festival are events that attract visitors from all over the world.
With a diverse range of activities and breathtaking landscapes, Madeira continues to captivate international tourists, consolidating itself as a unique and memorable destination.
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